Winning Web Wars
|Class 1||Web wars. How they are led, won, and lost|
|Class 2||Phantom Menace: Business as usual: competition on and off the Internet|
|Class 3||Jubba the Hut: Winning and losing strategies. Case studies.|
|Class 4||Princess Lea: Kisses of death on the Internet|
|Class 5||Luke Skywalker: Using the Force in competition|
|Class 6||General Solo: Greed is good. Case studies.|
|Class 7||Wookie Chubakka: It's in details...|
|Class 8||Empire Strikes Back: Wars among giants. Case studies.|
|Class 9||Death Star: Restructuring, regrouping, redesigning, reviving|
|Class 10||Yoda: Afraid be not. Conclusion and business implications|
Students will fulfil 3 homework assignments, and will participate in discussion groups with their peers. Intensive Internet surfing is involved, as well as extensive skimming of technologies. Students will chat with the instructor in real time using FireTalk or ICQ.
Grades will be based on: 3 homework assignments (20% each), and discussion groups' participation (40%).