Introduction to e-commerce

Class 1 Introduction to e-commerce and Internet opportunities
Class 2 How to evaluate opportunities and develop a plan
Class 3 Selling o the? Internet
Class 4 Portals
Class 5 How to develop a winning Web site
Class 6 How to increase your traffic and sales
Class 7 Partnership, affiliation and advertising
Class 8 Business plan and site strategy review
Class 9 Customer relationships
Class 10 Conclusion and business plans' presentations

Students will work on two business plans/projects of their choice and will develop a realistic business plan. They will participate in discussion groups with the peers. Basic knowledge of business and Internet business environment is recommended. Students will chat with the instructor in real time using FireTalk or ICQ.

Grades will be based on: an executive summary developed in a team (20%), a business plan presentation (40%) and discussion groups' participation (40%).